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The Fabulous 50 :UNTAPPED Event

To review the Fabulous 50 Article Click Here.

On Friday, September 8, 2006 the business leadership of the Highway 50 Corridor gathered for an unprecedented event – the launch of a collaborative effort to market the Fabulous 50 region.

More than 550 people attended, nearly doubling the expected attendance. Twenty-eight business sponsors unveiled their latest projects, while guests enjoyed sumptuous food from seven local restaurants and five El Dorado County wineries.

El Dorado Wineries
Elliott Homes
The event was the realization of a vision laid out in a study conducted by CSUS economist Robert Fountain in 2005. The study concluded that if the three cities, multiple towns, two counties, five Chambers and three Economic Development Corporations could work collaboratively, the untapped potential in this region, could be converted to a significant economic boon. A DVD highlighting the region was premiered at the event, and each attendee received a copy of the DVD and a new brochure about the Fabulous 50. These will be distributed to national site selectors and media as part of a coordinated effort to attract new companies and families to the area. Transportation, affordable housing, open space, and quality of life were among the regional qualities addressed by the DVD.
National University

Marshall Hospital
Local restaurants
Folsom Lake College(our host)
The Next Step, PR, marketing and community outreach, designed the event plan, led the fundraising effort, supported the creative development and managed the project.
A committee representing the Chambers and Economic Development Corporations of El Dorado County, El Dorado Hills, Folsom, Rancho Cordova , and Cameron Park/Shingle Springs comprised the planning committee.

 

 
 
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